Overview
Arizona Center for Neurofeedback is a Neuro and Biofeedback center in Scottsdale that provides a variety of treatments and services to individuals dealing with Traumatic Brain Injury, Anxiety, Insomnia, Stress, and other symptoms. They came to KSC Agency looking for an affordable way to get more leads without spending ad spend on Google or Meta Ads.
With a basic website with little content, they struggled to create website content that converted potential leads.
Challenge
Arizona Center for Neurofeedback knew they had local competitors who provided the same services, but they did not know how to rank higher than them on Google. With so many services and treatments, they struggled to focus on bringing in new clients who were ready to purchase their services.
Our Solution
KSC Agency developed a strategic SEO game plan to get Arizona Center for Neurofeedback ranking higher on Google and bringing in new leads consistently without them having to pay for ads. KSC Agency focused on doing keyword research for their service and treatment pages, and building out these website pages. Through data-backed keyword research, site wide content updates, consistent blogging, and Google Business Profile Management, Arizona Center for Neurofeedback was able to start getting more traffic to the website that converted to paid clients.
The Process
KSC Agency onboarded Arizona Center for Neurofeedback within three weeks and had the full quarter’s SEO strategy ready to go. Within the onboarding phase, an in-depth SEO strategy was created and reviewed by the client, ensuring all marketing materials were in-line with goals and expectations.
The SEO strategy was presented and immediately implemented, making sure each website page was optimized for appropriate geo-targeted keywords. After the first month of SEO, the client was given an in-depth custom built report that called out key success metrics in the campaign – which was a shock to them compared to their previous agency who did not ever go over results, metrics, and performance.
The Results
Within the first 3 months of the SEO campaign, the website saw a 156% increase in organic traffic from Google along with 31,000 total impressions. The target audience was successfully being targeted, resulting in a 30% increase in Google rankings. Out of the tracked keywords, the client had maintained an average of 13 tracked keywords ranking in the top 3 positions on Google. With the surge of website users utilizing LLM’s for search, the client maintained coming up in Gemini’s AI overview snippet for high-intent keywords as a result of a consistent blogging strategy of 6 blogs per month.
